This 1300 sq ft Samsung branded shop in shop, at Macy's Herald Square, is the first of its kind in North America.  The shop, which features a brand-new fixture package and the newest line of Samsung's flagship products, sits at the store's 7th Avenue and 34th St. entrance.

With only two months spent between design development and opening, Macy's noted that this shop held the fastest end-to-end development timeline in the store, at large.

The space, which is split into experience zones, encourages users to ride 4D virtual reality chairs, test out Samsung's newest handsets and watches, try the XBox One X on a 75" QLED TV, and have their devices troubleshot.

Production Credits:  Samsung Operations (Jordan Hawley, Matt Cox, Robert Frank, Thomas Stempfley, David Malinowski), IDX, Reiken Construction