With the launch of Samsung's iconic device, the Galaxy S8, the Design Team was charged with developing a brand building campaign that would renew faith in Samsung following the Note 7 debacle.

Leveraging the brand messaging of 'Unbox Your Phone,' the brand was transformed by a series of bold images that focused on Do What You Cant - a program designed around promoting what people can do in their life with their device. Instead of focusing on “speeds and feeds” - flooding the market with specs - Samsung relaunched their entire brand with the launch of this phone. We developed new web, app, graphics, retail, experiential and more.

A sample of how the entire ecosystem for Samsung is created. Included is everything from retail to print to web to special projects. Consistency of the brand is delivered via material, imagery, tone, and language.